Truly African and Caribbean online store

Privacy Policy

Who we are

Our website address is:

This Privacy Notice takes effect on July 18, 2020. We care about our customers and know that your privacy is important to you. This Privacy Notice is our way of telling you how we collect your information, why we need it, and how we use it.

What personal data we collect and why we collect it

There are two general categories of information we collect:

(1) Information you give to us;

(2) Information we automatically collect from your use of the Site or the App;

Information we collect from third parties. We use your information in several different ways. What we do with your information depends on when we collect it and what we collect. We may anonymize your information for any purpose permitted by applicable laws.


We need your name and contact details to create your account. This information is necessary for the adequate performance of certain services and offerings on the Site and the App, and to fulfil our contract with you when you place an order.

Accept payment, fulfil orders, and provide refunds        

We use your name and contact details to fulfil our contract with you and deliver your orders, and we use your payment information to process payments and comply with applicable law.

Communication, marketing and advertising        

We may use information you provide to us to deliver and personalize our communications with you, or to administer referral programs, rewards, surveys, sweepstakes, contests or other promotional activities. This processing can be pursuant to your consent or pursuant to our legitimate interest in undertaking marketing activities to offer you products or services that may be of interest.

Information we automatically collect from your use of the Site

To provide customer service and process returns            

We use your saved products to help you make a purchase, and we use your purchase history to uphold our contract with you and ensure that you’ve had a great customer experience.

To offer an improved user experience  

We use your log data and device information to operate, protect, improve and optimize the Site and to personalize and customize your experience.

Analytics, training and quality assurance               

We may use automatically collected information to train our staff and perform internal analytics and performance monitoring. We have a legitimate interest in detecting and preventing fraud and improving our services and offerings.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Marketing and Behavioural Advertising

If you provided your consent, we will send you marketing communications by email to keep you informed of new products, promotions, and other information we think may be of interest to you. In compliance with applicable law we will also send you marketing communication per email, if you have purchased a product from us and have not unsubscribed from receiving marketing emails. We will also send you marketing communication per postal mail.

You can stop receiving marketing messages from us at any time by contacting us at info@trulyafrican,co,uk. To stop direct marketing messages you can also click on the “unsubscribe” link in any marketing email you receive from us. Once you do this, we will update your profile to ensure that you do not receive further marketing messages from us. Please note that it may take up to 48 hours to process your request and update our systems. Note that if you request that we stop sending you marketing messages, we will not stop sending you administrative and services communications (such as order updates and other important or transactional information).

Changes to this Privacy Notice

We may change this Privacy Notice from time to time to reflect new ways that we process your information. If we make significant changes that affect your information, we will provide you notice of such changes through the Site, by email, or some other means of contact. This notice will give you an opportunity to review the changes before we use your information in these different ways.

How to Contact Us / Data Protection Officer

We always want to hear from our customers – especially with your questions, comments or concerns about our privacy practices. Please don’t hesitate to contact our Data Protection Officer by sending us an email at

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